The Idea Farm's Blog

  Implementing integrated marketing strategies and delivering measurable results is the essence of comprehensive marketing solutions for businesses across all industries. Due to budgets, specializations, and trust concerns, finding a marketing agency is challenging for many companies. Agencies help businesses develop marketing strategies that capture leads and engage them through advertising. Instead of focusing on the low-hanging fruit and quick fixes, an agency provides long-term strategies and results-driven initiatives and campaigns. A marketing agency or firm can help with the following 5 bedrocks of marketing strategy 1. Uncover Solutions to your current business challenges and market environment. 2. Identify Goals of your main marketing objectives and sets specific, quantifiable goals. 3. Create Strategies that are within your budget, customizing plans to assist you with reaching goals. 4. Generate Campaigns and executes them to attain the short-term and long-term goals ...

Creator of the world's largest hospitality podcast network, Wil Slickers, recently announced the formation of Amplified Audio, a new on-demand digital audio company devoted to fueling the growth of voices in niche categories. Besides offering end-to-end production and distribution support for creators, Amplified Audio brings a new, tiered fee structure to the market, designed to equalize access to high-value sponsorship deals. "Podcasting continues to grow in popularity with all kinds of audiences, all over the globe," said Amplified Audio founder Wil Slickers. "Hosts are in the ears, homes and cars of their listeners and can cultivate trusting relationships worth their weight in gold." According to Nielsen Podcast Ad Effectiveness data, 69% of podcast audiophiles said they became aware of a new product or service from podcasts, and two-thirds report having researched or purchased a product or service after hearing about it in a podcast episode, according to Com...