Amplified Audio Debuts Niche Podcast Voices
Creator of the world's largest hospitality podcast network, Wil Slickers, recently announced the formation of Amplified Audio, a new on-demand digital audio company devoted to fueling the growth of voices in niche categories. Besides offering end-to-end production and distribution support for creators, Amplified Audio brings a new, tiered fee structure to the market, designed to equalize access to high-value sponsorship deals. "Podcasting continues to grow in popularity with all kinds of audiences, all over the globe," said Amplified Audio founder Wil Slickers. "Hosts are in the ears, homes and cars of their listeners and can cultivate trusting relationships worth their weight in gold." According to Nielsen Podcast Ad Effectiveness data, 69% of podcast audiophiles said they became aware of a new product or service from podcasts, and two-thirds report having researched or purchased a product or service after hearing about it in a podcast episode, according to Com...