The Idea Farm's Blog

  Monday’s Supreme Court showdown in NetChoice v. Paxton and Moody v. NetChoice will determine whether states can forbid social media companies from blocking or removing user content that goes against platform rules. The state laws at issue also allow individuals to sue tech companies for alleged violations. The Florida and Texas laws are loosely written, but officials from both states say the laws will keep social media sites from unfairly muting conservatives and others. Social media platforms have insisted for years that they don’t discriminate against right-wing speech. Signed in 2021 by Gov. Ron DeSantis, Florida’s SB 7072 prohibits tech platforms from suspending or banning the accounts of political candidates in the state, with violations carrying steep possible fines of up to $250,000 per day. It also allows individual social media users to sue platforms if they believe they have been unfairly censored or “deplatformed.” The Texas law, signed in 2021 by Gov. Greg Abbott, m...

Ryan Reynold’s is typically known as an actor and comicbook superhero Deadpool. But the Hollywood star has a lot going on in the business world. He is also one of the most in-demand and influential creators in advertising. The Canadian-born star is the cofounder of film production company and digital marketing agency Maximum Effort and has had a string of viral campaigns with advertisements he’s co-produced and written since the firm’s inception in 2018. Reynolds sold the company to ad tech company MNTN in 2021 but still plays a hands-on role as its chief creative officer. He and a partner, George Dewey, formerly senior vice president of digital marketing at 20th Century Fox, co-founded Maximum Effort initially to promote “Deadpool,” a film Reynolds fought ten years to get made. That’s where the iconic black and red suit came into play. “We then started marketing with the suit and having fun with it without giving away pieces of the film, and it turned out to be really successful,” sai...

  Implementing integrated marketing strategies and delivering measurable results is the essence of comprehensive marketing solutions for businesses across all industries. Due to budgets, specializations, and trust concerns, finding a marketing agency is challenging for many companies. Agencies help businesses develop marketing strategies that capture leads and engage them through advertising. Instead of focusing on the low-hanging fruit and quick fixes, an agency provides long-term strategies and results-driven initiatives and campaigns. A marketing agency or firm can help with the following 5 bedrocks of marketing strategy 1. Uncover Solutions to your current business challenges and market environment. 2. Identify Goals of your main marketing objectives and sets specific, quantifiable goals. 3. Create Strategies that are within your budget, customizing plans to assist you with reaching goals. 4. Generate Campaigns and executes them to attain the short-term and long-term goals ...

Foremost Insurance, founded in 1952, has evolved from its agents selling coverage face-to-face in lots packed with RVs and mobile homes to an independent agent network of 161,000 fueled by social media platforms. Jeff Bair, head of independent agent marketing and national accounts-independent agent distribution for Foremost Insurance, discussed this evolution during an Insurance Marketing & Communications Association webinar with AM Best TV. What are the biggest challenges for insurance marketing? “One of the challenges we face in insurance marketing is probably consistent with what a lot of marketers face. That’s breaking through the clutter of existing communications. One of the concepts we use is C cubed. (With) each element, each C is symbiotic. They add to the strength of each other one when you’re deploying all three together. It would be for your marketing to be clear, concise and creative. The second challenge of the two is tied to the first one. That’s creating content th...

Nothing is what happens when you go through the motions instead of utilizing social media to advance the goals of your product or organization. Below are the most essential actions and the most common mistakes organizations make. 1. Do Make a Social Media Plan. You need to decide first what you’ll post (both words and images), how often to schedule your posts, what “brand voice” and “brand design or look” you’ll use and who’ll keep your profiles up to date. 2. Don’t Let your accounts fall by the wayside . The fundamental sin of social media is not keeping to a routine schedule of updates. 3. Do broadcast and Do not chat . Your presence on social media is about conversation and visibility. If you’re blasting messages into either the wrong venue or target, you’re missing the benefits of engagement. 4. Do respond quickly . One recent survey showed that a third of customers who contacted businesses through social channels expected a response within half an hour, regardless of the hour. 5. ...