The Idea Farm's Blog

Obtaining permission to use text involves a four-step process:  1. You must clearly and specifically identify what material you want to use and how you want to use it. Your first stage is to identify the material you want to use and the rights you will need. Commercial Use : If you are seeking permission to use text on behalf of an advertising agency or a company selling a product or service, your use is more likely to be categorized as a commercial endorsement, which will trigger additional legal issues.  2. You must send a permission request letter to the publisher or rights holder. Your permission request letter should give the details about the text you want to use, how you expect to use it, and the permission you want. There are two different types of request letters you can use: • One simply informs the rights holder of your needs and expectations that you and the rights holder will later complete and sign a separate permission agreement. • The other serves as both a...

Instagram is Helping You Focus With Quiet Mode Instagram is launching ‘Quiet mode’ to help people focus, and to encourage people to set boundaries with friends and followers. Once enabled, you won’t receive any notifications, your profile’s activity status will change to ‘In quiet mode’ and we’ll automatically send an autoreply when someone DMs you. Instagram users have told them that they sometimes want to take time for themselves and are seeking ways to focus at night, while studying, and during work or school.  With quiet mode one can simply customize hours to fit your schedule and once the feature is turned off, we’ll show you a quick summary of notifications so you can catch up on what you missed. ‘Quiet mode’ is available to everyone in the US, United Kingdom, Ireland, Canada, Australia, and New Zealand, and Instagram hopes to expand to more countries soon. Instagram Supports Teens’ safety with Updated Parental Supervision Tools Instagram aims to help parents be more aware o...

Ryan Reynold’s is typically known as an actor and comicbook superhero Deadpool. But the Hollywood star has a lot going on in the business world. He is also one of the most in-demand and influential creators in advertising. The Canadian-born star is the cofounder of film production company and digital marketing agency Maximum Effort and has had a string of viral campaigns with advertisements he’s co-produced and written since the firm’s inception in 2018. Reynolds sold the company to ad tech company MNTN in 2021 but still plays a hands-on role as its chief creative officer. He and a partner, George Dewey, formerly senior vice president of digital marketing at 20th Century Fox, co-founded Maximum Effort initially to promote “Deadpool,” a film Reynolds fought ten years to get made. That’s where the iconic black and red suit came into play. “We then started marketing with the suit and having fun with it without giving away pieces of the film, and it turned out to be really successful,” sai...

Creator of the world's largest hospitality podcast network, Wil Slickers, recently announced the formation of Amplified Audio, a new on-demand digital audio company devoted to fueling the growth of voices in niche categories. Besides offering end-to-end production and distribution support for creators, Amplified Audio brings a new, tiered fee structure to the market, designed to equalize access to high-value sponsorship deals. "Podcasting continues to grow in popularity with all kinds of audiences, all over the globe," said Amplified Audio founder Wil Slickers. "Hosts are in the ears, homes and cars of their listeners and can cultivate trusting relationships worth their weight in gold." According to Nielsen Podcast Ad Effectiveness data, 69% of podcast audiophiles said they became aware of a new product or service from podcasts, and two-thirds report having researched or purchased a product or service after hearing about it in a podcast episode, according to Com...

August 26, 2022 - Nielsen revealed that streaming usage surpassed cable in July to claim the largest share of television viewing for the first time, according to The Gauge, Nielsen's monthly total TV and streaming snapshot. Streaming represented a record 34.8% share of total television use, while cable and broadcast came in at 34.4% and 21.6%, respectively. Streaming consumption has exceeded that of broadcast before, but this is the first time it has also topped cable viewing. Total time spent watching TV in July closely resembled that of both June 2022 and July 2021, but despite these similarities, the change in the distribution of viewing formats on a year-over-year basis further demonstrates how viewing behaviors continue to shift. As the biggest mover this month, streaming usage increased +3.2% compared to June and gained +1.1 share points. Time spent streaming in July averaged nearly 191 billion minutes per week, and each of the five measurement weeks in July 2022 now account ...

Foremost Insurance, founded in 1952, has evolved from its agents selling coverage face-to-face in lots packed with RVs and mobile homes to an independent agent network of 161,000 fueled by social media platforms. Jeff Bair, head of independent agent marketing and national accounts-independent agent distribution for Foremost Insurance, discussed this evolution during an Insurance Marketing & Communications Association webinar with AM Best TV. What are the biggest challenges for insurance marketing? “One of the challenges we face in insurance marketing is probably consistent with what a lot of marketers face. That’s breaking through the clutter of existing communications. One of the concepts we use is C cubed. (With) each element, each C is symbiotic. They add to the strength of each other one when you’re deploying all three together. It would be for your marketing to be clear, concise and creative. The second challenge of the two is tied to the first one. That’s creating content th...