The Idea Farm's Blog

Ryan Reynold’s is typically known as an actor and comicbook superhero Deadpool. But the Hollywood star has a lot going on in the business world. He is also one of the most in-demand and influential creators in advertising. The Canadian-born star is the cofounder of film production company and digital marketing agency Maximum Effort and has had a string of viral campaigns with advertisements he’s co-produced and written since the firm’s inception in 2018. Reynolds sold the company to ad tech company MNTN in 2021 but still plays a hands-on role as its chief creative officer. He and a partner, George Dewey, formerly senior vice president of digital marketing at 20th Century Fox, co-founded Maximum Effort initially to promote “Deadpool,” a film Reynolds fought ten years to get made. That’s where the iconic black and red suit came into play. “We then started marketing with the suit and having fun with it without giving away pieces of the film, and it turned out to be really successful,” sai...

LONDON, Oct. 20, 2022 -- Talenthouse will invest up to $7 million in cash and shares in Nerve, an embedded banking solution for the US creator economy. This is the first time Nerve will be providing their embedded banking proposition on a private-label basis. TalentPlus, Talenthouse's one-stop-financial app built for Creators has partnered with Nerve Banking as well. Through this investment and partnership, TalentPlus plans to introduce in the US in late-November and move into several markets in 2023 including the UK and Latin America to lessen the financial burdens of Creators. Furthermore, TalentPlus plans to add personal banking services to its offering in 2023 across all markets to benefit the Creator Economy. Made possible with the dawn of Open Banking in early 2018, TalentPlus is a vertical banking solution that supplies a financial suite of services for Creators that goes beyond the offerings of commercial banks. The concept emerged from a Talenthouse pilot program called E...