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Tips for Academic Writing to Reach a Mainstream Internet Audience

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  If you are a professor or graduate student, you know more about your field of study than most of the writers giving written sermons on opinion pages, Quora pages, Sub-Redditt’s, Twitter feeds, and possibly bookshelves right now. Your research and education informs your point of view. You know what you’re writing about — but commentators might know better how to write for a general audience. This means that the voices who have the most to contribute to public discourse are often getting drowned out. If this is something you struggle with, here are some writing tips to reach a broader audience: Don’t approach your introduction like it’s the warm-up before you get to the good stuff. Approach it like your only chance to attract your reader into your thoughts. Your lead is your opportunity to engage your reader: You’re conveying that your words are worth the reader’s effort. If you have writer’s block, look at the opening paragraphs of a practiced columnist, someone like Maureen Dowd ...