Negotiating Text Permission and Fees
Obtaining permission to use text involves a four-step process: 1. You must clearly and specifically identify what material you want to use and how you want to use it. Your first stage is to identify the material you want to use and the rights you will need. Commercial Use : If you are seeking permission to use text on behalf of an advertising agency or a company selling a product or service, your use is more likely to be categorized as a commercial endorsement, which will trigger additional legal issues. 2. You must send a permission request letter to the publisher or rights holder. Your permission request letter should give the details about the text you want to use, how you expect to use it, and the permission you want. There are two different types of request letters you can use: • One simply informs the rights holder of your needs and expectations that you and the rights holder will later complete and sign a separate permission agreement. • The other serves as both a...